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For five generations, the Dogliani family have been fixtures in the Langhe wine region. In 1963, when a young Fiorenzo Dogliani made the intrepid move to pitch his family’s homemade wines (handwritten labels and all) to restaurateurs in Milan, he had no way of knowing it was the start of a whole new era.
The Doglianis Langhe wine was a big hit — demand, along with their reputation, grew at a rapid pace. The family would go on to purchase the historic Kiola estate and Batasiolo Hills in 1978, adding two more beni (“estates”) to their existing seven estates. It was Fiorenzo who thought to call their new, larger venture “Beni di Batasiolo” after the central vineyard where the winery and cellar are located in the village of La Morra.
Today, the family work on 130+ hectares / 320+ acres of prime Barolo land, including five prestigious “cru” vineyards: Cerequio, Bussia Bofani, Brunate, Briccolina, and Boscareto. These prized spots produce some of the most age-worthy and elegant Barolos of all (and, in 2010, would each be included in the Barolo consorzio’s list of designated Menzioni Geografiche Aggiuntives, or MGAs, further cementing their sought-after status).
Fiorenzo sums up the Batasiolo approach to Barolo wine production: “A good wine reveals the soul of its vineyard to the world, evoking its traditions and encapsulating the unique notes of the season that ripened its grapes. Every vintage conjures a different emotion, making it truly unique. Our ambition is to reflect this difference in our wines.”