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Santa Rosa, California

Sales Activation Representative

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Regal Wine Company; a luxury wine distributor, that provides exceptional service and encompasses a world class wine portfolio of authenticity and integrity. We take pride in our people and are committed to cross functional training and development of our employees for a long-term career within the organization.

This position is responsible for maintaining and increasing sales of Regal Wine Company’s complete portfolio of wines within California, to establish new business with independent, regional and national accounts – can include on premise and/or off premise accounts. This position includes phone sales and meeting with accounts in person.

Essential Duties / Responsibilities

  • Achieve monthly sales goals through key performance indicators 
  • Prospect and open new on and off premise accounts via phone calls and in-person cold calls 
  • Meet in person with and maintain positive business relations with top customers across the state 
  • Contact all accounts on territory run on a regular cadence but at a minimum monthly 
  • Communicate internally with RWC sales team and executives 
  • Maintain detailed account information on account profile cards and computer system 
  • Prepare “New Account” packages 
  • Organize and prepare quarterly point of sale information for accounts including mailing to existing and prospective accounts 
  • Maintain Aged Trial balance report as current 
  • Understand and articulate Regal pricing and discount structure to customers 
  • Provide brand education to customers 
  • Understand and comply with ABC regulations 
  • Responsible for maintaining current education on Regal portfolio 
  • Other duties as assigned by Manager

Job Requirements

  • Minimum of 2 years experience in a sales or customer service position 
  • Proficiency with Microsoft Word and Excel to include; report formatting, sorting and export 
  • Ability to work with Outlook; calendar, meetings and email blast capable 
  • Available to work flexible hours, Monday to Friday, and occasional weekends for special events 
  • Ability to travel within territory frequently to visit and service accounts; for a minimum of 30% of the time (at least 2 days per week) 
  • Ability to travel within California up to 6x per year, out of the territory for meetings, education and training 
  • Able to repetitively lift a minimum of 50 lbs; be able to bend, squat, climb, kneel, twist and lift repetitively 
  • Must possess a current driver’s license; maintain current auto insurance and a clean driving record

Position Title

Sales Activation Representative
Department
Sales Activation Team (SAT)
Reports To
Sales Activation Manager
Pay Range

The base pay for this role ranges from $23.19 – $33.00 per hour. Compensation will be determined by candidate experience, skills, and location. 

In addition to the salary, Sales Activation Representatives are eligible for a discretionary bonus, and other sales incentives.

Additional Benefits
  • Health Benefits - Medical, Dental, Vision, Disability & Life Insurance
  • 401k with employer match
  • Generous time off including vacation, holidays, and paid health time
  • Paid volunteer time
  • Learning & Development opportunities
  • Modern Health virtual mental health & coaching visits
  • Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.

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